HPE STORAGE SUPPLIES ‘SOUND OF SUPPLIES’ PURL WEBSITE
The website was personalised to each HPE reseller, not only in terms of names and game scores but, more importantly, booster performance. In order to win the big prizes, players not only needed to hit their sales targets, but the more booster activities they successfully completed, the higher up the leaderboard they would climb. Every week their sales figures and booster performance were updated on their site, and an email was sent out to show the percentage they were away from hitting their sales targets. This not only encouraged competition, but also reminded players to keep selling HPE Storage Supplies.