EVENT INSURANCE SERVICES ‘GAME SET AND MATCH’ PROMOTION
Event Insurance Services wanted to increase engagement with their current brokers as well as attract new ones via a promotion with a prize of a weekend shopping break to The Big Apple. Brokers had to place cover with Event Insurance Services to take part, every £10 related to 1 point, 4 points won them a game, 6 games a set, and 5 sets a match. A match win meant they won a high street shopping voucher worth £100 and an entry into the prize draw. We produced an ad campaign, literature, email signature and a promotional direct mail piece. The promotion really took off, and broker engagement exceeded Event’s expectations.