HPE ‘IN THE MIX’ PROMOTION

Targeted at European resellers of HPE Storage Supplies products, the HPE ‘In The Mix’ promotion illustrated that HPE LTO media is manufactured using the best mix of components. Consisting of a direct mail piece using infographics and HPE’s storytelling illustrations and a follow-up HTML campaign, this promotion culminated in an online competition in which resellers built their best mix on Spotify, with a day in a professional studio as the prize.